It was also in news that Apple try to give their user a new way to store their music online and today we got the news that Apple acquired Lala which is a Online Music Library according to the Slogan of Lala they call it “Where music plays.All the music you could ever want, playable in a web browser. ” In Lala users play the music after buying from them on Web. A person’s music library would always be available on the Web and accessible on a PC, smart-phone or other Web-connected mobile device.
“I am sure Apple is watching streaming music, the traction of Pandora, of course, and other streaming applications on the iPhone,” said David Goldberg.
One person with knowledge of the deal, but who was not authorized to discuss it, said that the negotiations originated when Lala executives concluded that their prospects for turning a profit in the short term were dim and initiated discussions with Eddy Cue, Apple’s vice president in charge of iTunes.