Few days back! Event held by SXSWi in which the CEO of Digg named as Jay exposed some points; and one of them is the popularity of Digg. We all know that Digg has produced constantly quality content and this is the reason of its popularity. Due to the huge interest and suggestions from all over the world they have decided to introduce new features which include personalized feeds and Digg leader board.

Hold on Hold on… we know this version is not yet available but will be launched soon, if you wanna see the preview you can log in and can see the new look in the background. Another interesting point, this might be a rumor but we came to know that this site took five years in the making.

While the company representatives didn’t uncovered much about the new website, we can assume from their body language; looks like there will be much cleaner interface, more privacy options, less clicks to submit the news and much more.