In order to analyze the attitude of consumers, perceiving brands and procuring intentions for social media marketing; resolutions for Ads fruitfulness were discussed and evaluated recently by Nielsen and Facebook. Perhaps amazingly, right after the deliberate keenness affair’ announcements of two companies; Nielsen started bringing out lustrous news about Facebook and that in general how much time visitors are spending on various social networks. Today, regarding effective brand marketing on social networks; both companies are delivering the first insights from their coalition, lo and watch, about both parties according to the grapevine conclusion is that, as far as campaign effectiveness is concerned Facebook ads work much better.

It should be kept in mind that this report is not bogus!

According to Nielsen, this analysis is done through a continuous online survey and observation conducted during six months duration; in which 8000,000 users of Facebook, more than 125 individual FaceBook Ads campaigns and 70 brands Advertisers were closely observed to consider for this report. Nielsen gazes with a point of view of Paid and earned media, where as the second considering factor was passed along and sharing them to friends. The company’s engaged unit for this report and study distributed the effectiveness of results in three different manners of ads available on Facebook:

• Lift from a customary “Homepage Ad”
• Ads lift from the featured social context or “Homepage ads with Social Context”
• Lift from “Organic Ads,” newsfeed stories which were forward to friends of users who connect with promotion of a brand.

During a conversation of interviewer with Ad Age, Jon Gibbs, VP Media Analytics at Nielsen, repeated that the company did not integrate genuine buying, reason is that this research is still young. Gibbs also assumed that in future, i-e in next generations, he would start preferably including offline purchase and other transactional data as part of our analysis.

As for my part; it would be more appealing; although I am expecting that other big names will also consider and get access of this data as Nielsen has got figures and information for this research analysis.